What is Integrated Marketing?
“Integrated Marketing is an approach to creating a unified and seamless experience for consumers to interact with the brand/enterprise; it attempts to meld all aspects of marketing communication such as advertising, sales promotion, public relations, direct marketing, and social media, through their respective mix of tactics, methods, channels, media, and activities, so that all work together as a unified force. It is a process designed to ensure that all messaging and communications strategies are consistent across all channels and are centered on the customer.”
Our Integrated Approach
We create a custom package tailored to our client’s goals involving a mix of marketing strategies and tactics. This gives us the ability to calculate your return on your marketing investment and measure growth.
Learn More About Integrated Marketing
We wrote a great article back in January that goes in-depth with Integrated Marketing and the benefits of incorporating this effective tactic in your next marketing campaign. Click on the article to learn more and don’t forget to check out our blog for more posts like this one.
What is Integrative Marketing? With marketing, the whole is most certainly more than the sum of its parts–when it’s done right that is. That is …
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