Artesana Ice Cream Brand

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Project Details

CLIENT: Artesana Ice Cream
DATE: June 2018
SERVICES: Branding, Logo Design
a man standing behind the register smiling

The Artesana Ice Cream Brand Story

Sandra and Agustín Precoma perfected an ice cream recipe that has been passed down for three generations. The recipe began with Agustín’s grandfather, Agustín Alvarez, who was a doctor by profession and a cook by passion. He believed that quality was important in everything he did, and as a Doctor, he also knew that everything you ate either helped or hurt your body. He wanted to create a dessert that was healthy for his family, but more importantly, good for their spirit and a way for them to feel loved. So, he created Grandfather Agustín’s Ice Cream Recipe, that is so delicious it brings a smile to your face!
 

Grandfather Alvarez eventually passed down the recipe to his daughter, Ana. She developed new flavors and fruit combinations with the original recipe and began selling it on a bicycle in Texcoco, Mexico.

Now, Ana’s son Agustín and his wife Sandra have continued the business and brought the family recipe from Mexico to Marion, North Carolina. With grandfather’s recipe and love, and Ana’s family business and new flavors, Artesana Ice Cream was born! Today, Artesana Ice Cream makes and sells homemade ice cream on Main Street in Downtown Marion using fresh, locally sourced ingredients.

Artesana Ice Cream Mission Statement

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Artesana Ice Cream Vision Statement

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The Artesana Ice Cream Brand Identity

a circular logo for artesana with a three scoop ice cream cone illustration in the middle and their slogan at the bottom
an illustration of an ice cream cone above artesanas logo and slogan
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