Shoji Spa & Retreat Email Marketing Campaigns
Project Overview:
Our client, Shoji Spa, has a large email subscriber list which offered us a way to market their products and services to an audience with a high potential conversion rate. To start, we created a custom, branded newsletter template to create a consistent look/feel to their newsletters. The template was also designed to maximize conversions with call-to-actions, buttons, and links to their services. Every month, we collaborated with Shoji’s internal marketing team to design and execute a new newsletter centered around a theme or service they wished to promote. To accompany these newsletters and boost their SEO, we also wrote a new blog every month – on which were additional call-to-actions to drive conversions. Every element of our newsletter campaign was designed from top to bottom with conversions in mind, using subtle suggestion rather than overt hard-selling techniques so to appear like an advertorial rather than purely like an advertisement. On the backend of their website, we implemented a robust conversion tracking system so we could monitor campaign performance over time and adjust our strategy accordingly when opportunities arose to drive additional conversions.
- February 2019
- Digital Marketing, Newsletter
- View Website
Eddie Dewey
Dewey Property Advisors
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Northpond
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Dewey Property Advisors
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Core Design
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Artesana Ice Cream
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