Shoji Spa & Retreat Spa Giveaway Campaign » Dolo Digital Portfolio

Shoji Spa & Retreat Spa Giveaway Campaign

Project Overview:
Shoji Spa is a Japanese-themed spa in Asheville’s Blue Ridge Mountains which features idyllic imagery that is perfect for Instagram marketing campaigns. We asked Shoji to offer a prize so that we could run a giveaway on their Instagram profile, encouraging users to follow their page, like the post and tag a friend in the comments. The post was constructed using best practices to ensure that it did not violate Instagram’s terms of service – an important step to prevent the platform from restricting its reach. Not only does this increase Shoji’s follower count, but it manipulates Instagram’s algorithm into showing the post to a wider audience, boosting it’s organic reach. As a result, our week-long giveaway campaign garnered nearly 2,000 likes, over 2,800 comments, and increased their follower count by 9.5%. The post’s reach was so wide, that it reached the top of popular hashtags with millions of mentions worldwide, including #spaday, #hottub, and a smaller but local hashtag – #ashevillenc. All of this was achieved organically without paying Facebook/Instagram any money in advertising. 
shoji spa social media giveaway campaign
mobile phone display of shoji spa giveaway campaign

Giveaway Campaign Results


Giveaway Post Organically Reached the Top of Multiple Popular Hashtags on Instagram


shoji spa giveaway post at top of hashtag asheville nc on instagram
shoji spa giveaway post at top of hashtag hot tub on instagram
shoji spa giveaway post at top of hashtag spa day on instagram

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Dewey Property Advisors

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Dewey Property Advisors

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Core Design

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Artesana Ice Cream

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