Third Eye Wood Yoga Mat Cleaner Campaign » Portfolio | Dolo Digital

Third Eye Wood Yoga Mat Cleaner Campaign

Project Overview:
Our client, Third Eye Wood, asked us to assist them in marketing their niche palo santo incense product which is infused into an eco-friendly cleaning spray for yoga mats. To accomplish that, we created an integrated digital marketing campaign that leveraged Facebook’s precise ad targeting platform and end-to-end salesmanship from the moment a user clicked on an ad to the moment they completed the checkout process. To set up the campaign, we hired a local model within their target demographic, conducted a professional photoshoot, created a newsletter, designed PPC ads, wrote compelling ad copy, and developed a custom landing page with call-to-actions designed to solicit purchases of their yoga mat cleaner. Because we only had a limited ad spend budget to work with, we utilized Facebook’s cost-effective PPC ad network and designed ads that appealed directly to yoga and palo santo enthusiasts.

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Dewey Property Advisors

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Northpond

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Dewey Property Advisors

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Core Design

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Artesana Ice Cream

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