Branding

As we have said before, we are brand people. A brand should encompass an entire experience in your consumer’s mind. It should trigger certain connections and emotions. And your audience should understand the why of your brand – that sense of purpose that roots your brand within your audience’s cognition.

We Are Brand People

Whether you are starting a brand from scratch, or just need some refreshments to your current brand, we offer multiple branding packages that will help you maintain a brand that truly expresses its sense of purpose and leaves a lasting impact with your audience.

While working at conventional ad agencies, we learned traditional branding processes that have worked since the advertising revolution in the 70s. In practicing those processes, we spotted methods that were outdated for the digital age. To refine this traditional process, we updated some methods while maintaining the same functional operation to create an efficient and effective branding process that works for small businesses and start-ups, as well as the corporate level.

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Our Process

1

Brand Discovery

A full immersion, typically a half-day, to understand the roots and purpose of your brand.

2

Audience & Target Research

Determine and develop your target profile and competitive profile.

3

Interviews

In-depth interviews with decision makers of the company or brand for deeper discovery (optional).

4

The Story

Developing the voice, character, and copy points to tell your story.

5

Brand Positioning & Design

Delivery of Brand Assets: logos, story, copy, tagline, colors, fonts, etc.

6

Brand Launch Plan

A customized marketing plan to announce the launch of your new brand.

Branding & Advertising for a Local Chiropractors Office

Weaverville Chiropractor

artesana page layout collection

Complete Marketing Solutions for a Local Ice Cream Store

Artesana Ice Cream

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Branding, Print, & E-Commerce Design for a Home Allergy Relief Company.

Allergy Guardian

Start your new website design project today.

Let’s schedule a time to discuss your brand goals and see how we can help you.