Search Engine Optimization
The world of SEO is vast, full of terms and turns, updated algorithms and crawling Google bots. How can we guarantee that your website will be properly indexed by Google? What does it mean for a website to be indexed by Google?
The Googlebot crawls over every aspect of your website with the help of XML sitemaps (they tell Google what pages to index). It analyzes all of the value and content your website has to offer, and this information is stored within the Google index. Typically, the XML sitemaps need to be set up with the help of Google Search Console and robots.txt (which is what Dolo Digital is here for)!
Google keeps a library of the information that is found on your website, and pulls it up when someone’s search query is related. This is why it’s important to optimize your page, ensuring that your keywords are accurate so that Google can share your information to the right searchers. If the wrong people (i.e. people not within your target market) continuously find their way to your website and quickly bounce, this will greatly harm your overall ranking position for that keyword they used to find your website.
There are a number of steps to take when optimizing a website, such as ensuring the h1 and h2 header tags are accurate, checking that there are sufficient accurate keywords, inbound links, outbound links, and so much more. This is information that Google likes to see.
Whether your business needs help with on page optimization, keyword research, content creation and other SEO services, Dolo Digital is here to help.