Winter Wonderland Event Promotion » Portfolio | Dolo Digital

Winter Wonderland Event Promotion

Project Overview:
Every year, the historic Grove Arcade building hosts an multi-month-long event called “Winter Wonderland,” drawing thousands of locals and tourists from all around to see elaborate holiday decorations and celebrate the holidays. This year, we assisted Grove Arcade in organizing and promoting events every weekend, but the largest of them was the Grand Opening Night on November 29th. We implemented a diverse, integrated marketing campaign across multiple channels to promote the festivities, including PPC on social media, event listings on local and regional tourism websites, a billboard, radio spots, press releases, and more. One of the reasons we love digital marketing so much is because of the numbers – it allows us to track campaign performance on an unparalleled level compared to other marketing tactics. On social media, we strategically applied our marketing dollars to reach 11,336 people and garner 94 RSVPs at an average cost of $0.31 per RSVP. The reason the cost/RSVP is so low is because we utilized eye-catching, branded graphics, compelling copy with call-to-actions, and an attentive customer service initiative which involved us engaging with customers in real time answering questions and securing additional RSVPs. 

Event Response Campaign Results

$ 0
Avg Cost Per RSVP

Eddie Dewey

Dewey Property Advisors

We have been working with these guys for 7 months and they are creative, energetic, knowledgable and professional. We are excited about his relationship and where it's gonna take our real estate marketing efforts.

Alistair Parry


We have been working with the Dolo Digital team since January and have been impressed with their ability to understand and execute on the brief. While also layering in their energetic and creative mindset to the whole process in order to deliver great results.

Emily Glasgow Dresback

Dewey Property Advisors

Our team has worked with Dolo for almost a year now. They are efficient, responsive, creative and proactive. They place the highest level of integrity and energy behind all of their projects! I would highly recommend them!

George Waites

Core Design

Dolo Digital is fantastic! They listened to my ideas and created innovative results in a timely manner. With their creativity and knowledge it was easy for them to get it right the first time. Their attention to detail helped display our capabilities and products. They are awesome to work with!

J Smilanic

These guys really know what they're doing with branding and websites. Highly recommended!

Sandy Precoma

Artesana Ice Cream

Dolo Digital - Travis, Josh, Kelsey and Ryan are truly amazing. Always making sure that our needs are cover in time, We trust each one of them professionally and personally. They work very hard so we can have the best! We are very thankful to have such a wonderful, responsible, talented, kind and creative team. They understand what we want to give back to our community, and each piece of work is represented with excellence, professionalism and a digital touch of our history, product and family tradition. If you are looking for professionalism, creativity, freshness, and someone who gets your ideas! Call Dolo Digital.

share this on...